AdSense Method 3 of 3: What's it Worth?

By Unknown - Thursday, August 7, 2014 - No Comments

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Manage your expectations. When you sign up for AdSense, you'll want to know what kind of revenue can you expect to see. There is a lot that goes into what kind of return you can expect, and managing those things will help you maximize your earning potential.
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Traffic. First and foremost , in order to generate any kind of revenue from AdSense you must have people clicking on your ads. In order for this to happen, you need to have people on your site, reading your content! Whether you have a business website, or a personal blog, the rule is the same: Get the word out!
- Heavily trafficked large sites can see over a million hits a day, whereas a blog might feel lucky if they have 100 visitors a day.
- For every thousand page impressions (views) you receive, you may earn from $.05 to $5. Yes, that's a broad range—over a month, that is between $1.50 and $150.00! Where in that range you can expect to frequent depends entirely on you, your site, and your promotion efforts.
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Cost Per Click (CPC). This paid every time somebody clicks an ad on your page. No, you can't click your own ad—Google will see this, and shut you down so fast your head will spin. The advertisers set the price for these ads, and they can vary greatly.
- An advertiser may spend a lot on a per-click basis, but that ad may generate very little interest on your site.
- An ad that may generate $.03 per click may get 100 hits, but that doesn't add up to much.
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Clickthrough Rate (CTR). This is the percentage of visitors to your site compared to how many them actually clicked on an ad. If 100 people came to your site, and 1 of them clicked an ad, your CTR is 1%, and that's not an unreasonable number. You can see how getting more traffic to your site will really make a difference.
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Revenue per 1000 impressions (RPM). This is an estimate of how much you might receive if you have 1000 impressions (page views).
- If you made, for example, $1 for 100 impressions, your RPM would be $10. There is no guarantee you'll make that, but it's a good way to check the overall performance of your site.
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Content is king. The quality of your content is an important factor in understanding your earning potential. If your site provides rich, compelling content and a great user experience, you will have more interested users. Google's crawlers will also have an easier time determining the type of ad content would best fit on your site. Interested users + targeted ads = $$$
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Start building keyword-rich pages. Liberally seed with well researched, profitable keywords, and get lots of high quality links to your site.
- If your site is about topics such as debt consolidation, web hosting or asbestos-related cancer, you’ll earn much more per click than if it’s about free puppies.
- If you concentrate only on top-paying keywords, you’ll face stiff competition. What you want are keywords that are high in demand and low in supply, so do some careful keyword research before you build your pages.