AdSense Method 1 of 3: How to Design Your Ad Campaign
Money for nothing? Well, not quite—but close! Google’s AdSense is a revenue-sharing opportunity for small, medium and large web sites that places ads for goods and services that are relevant to the content of your site, targeted to the people who frequent your pages. In turn, you get paid a small amount when the ad is either displayed on your page, or clicked on. We'll show you some good ideas that added to your own, will help increase your AdSense revenue.
Method 1 of 3: Creating an Ad Unit
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1
Sign into your AdSense account. Go to AdSense, and click on My ads in the upper left.
- Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
Ad
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2
Name your ad unit. This can be any name that suits you, but many find creating a standard naming format helps them manage large amounts of data.
- For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
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3
Pick a size. See "How to Do It" below for details, but Google has found best practices that generate more clicks.
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4
Set your ad type. This determines the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
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5
Create a custom channel. A custom channel lets you group ad units however you choose, such as by size or location on a page.
- You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
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6
Create your ad style. This lets you choose colors for the various components of an ad: border, title, background, text, and URL. It also lets you choose corner styles, from square to very rounded, a font family, and a default font size.
- It's good practice to create an ad style that harmonizes with the look and colors of your website.
- You can use Google's presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear
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7
Get the code for the ad. When you're done with the ad setup, either save your ad unit, or click the Save and get code button at the bottom to get the HTML code for your site.
- If adding code to your site is a puzzle you want help with, click here for Google's code implementation guide.
- 1Sign into your AdSense account. Go to AdSense, and click on My ads in the upper left.
- Create a new Ad unit. In the main screen area, under Content > Ad units, click the +New ad unit button.
Ad - 2Name your ad unit. This can be any name that suits you, but many find creating a standard naming format helps them manage large amounts of data.
- For example, using [target site for the ad]_[ad size]_[ad date] is one approach, that would look like this: mywebsite.com_336x280_080112. Whatever format you decide to use for naming, make that your standard.
- 3Pick a size. See "How to Do It" below for details, but Google has found best practices that generate more clicks.
- 4Set your ad type. This determines the types of ads you will see on your website: text only; text and image/rich media; and image/rich media only.
- 5Create a custom channel. A custom channel lets you group ad units however you choose, such as by size or location on a page.
- You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units.
- 6Create your ad style. This lets you choose colors for the various components of an ad: border, title, background, text, and URL. It also lets you choose corner styles, from square to very rounded, a font family, and a default font size.
- It's good practice to create an ad style that harmonizes with the look and colors of your website.
- You can use Google's presets, or use your own custom settings. In either case, a sample ad on the right will show you how your ad will appear
- 7Get the code for the ad. When you're done with the ad setup, either save your ad unit, or click the Save and get code button at the bottom to get the HTML code for your site.
- If adding code to your site is a puzzle you want help with, click here for Google's code implementation guide.
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